10:00Lel 68%Do the following activitiesActivityl. Analyze the following advertisements. Choose the letter of the correct answer and write it on aseparate sheet of paper.1. What propaganda rechnique is used in the poster?ABandwagonName CallingCard stackingGlittering generalityB.C.D.2. What does the phrase: Billions and Billions served indirecty mean?A They have sold over a billion of people.B. Anyone who tastes it gets a taste of heaven.C. They have the biggest hamburgers in the world.D. Everyone is buying our hamburgers, so shouldn't you join the majority?3. Which of these strategies was not used in the poster to influence customers?A Catchy phrasesB. Popular influencerC. Bright and colorful picturesD. Bright and large yellow letter "M"W. Serve with PASSION, for the Good of the NATION4. What propaganda technique is used in the advertisement?thing gobetterthA BandwagonB. Name CallingC. Card stackingD. Glitering generalityCoca-ColaCoke5. What does this catchy line suggest. Drink Coca-Cola?A It refreshes us,B. It commands us to drink it.6 What loaded word is used to make people strongly feel the desire to buy the product?A BetterC It strongly forces us to try itD. It promises us something better.C. Things goD Coca-colaB. Drink7. What propaganda technique is used in the poster?MAY LAHAN KAIA TransferB. BandwagonC. Card stackingD. Glittering generality8. What strategy is used in this advertisement?A. Use of symbolsB. Popular endorserC. Emotional appealD. Colorful llustrations9. What propaganda technique is used in the poster?A. TransferB. BandwagonC. TestimonialD. Card stacking10. Which part of the poster creates much desire to the product?A Catchy titleB Colorful layout C. Famous endorser D. National Content

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Do the follouing activities Activityl. Analyze the following advertisements. Choose the letter of the correct answer and write it on a separate sheet of paper. 1. What propaganda technique is used in the poster? A B. С. D. Bandwagon Name Calling Card stacking Glittering generality 2. What does the phrase: Billions and Billions served indirectly mean? A They have sold over a billion of people. B. Anyone who tastes it gets a taste of heaven. C. They have the biggest hamburgers in the world. D. Everyone is buying our hamburgers, so shouldn't you join the majority? 3. Which of these strategies was not used in the poster to influence customers? A Catchy phrases B. Popular influencer C. Bright and colorful pietures D. Bright and large yellow letter "M"

Do the follouing activities Activityl. Analyze the following advertisements. Choose the letter of the correct answer and write it on a separate sheet of paper. 1. What propaganda technique is used in the poster? A B. С. D. Bandwagon Name Calling Card stacking Glittering generality 2. What does the phrase: Billions and Billions served indirectly mean? A They have sold over a billion of people. B. Anyone who tastes it gets a taste of heaven. C. They have the biggest hamburgers in the world. D. Everyone is buying our hamburgers, so shouldn't you join the majority? 3. Which of these strategies was not used in the poster to influence customers? A Catchy phrases B. Popular influencer C. Bright and colorful pietures D. Bright and large yellow letter "M"

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Individual Branding

Individual branding is a marketing strategy companies can use to associate each individual product with its own brand. This strategy helps in protecting a company’s other products if one of them fails or does not gain a great significance in the market.

Question

10:00
Lel 68%
Do the following activities
Activityl. Analyze the following advertisements. Choose the letter of the correct answer and write it on a
separate sheet of paper.
1. What propaganda rechnique is used in the poster?
A
Bandwagon
Name Calling
Card stacking
Glittering generality
B.
C.
D.
2. What does the phrase: Billions and Billions served indirecty mean?
A They have sold over a billion of people.
B. Anyone who tastes it gets a taste of heaven.
C. They have the biggest hamburgers in the world.
D. Everyone is buying our hamburgers, so shouldn't you join the majority?
3. Which of these strategies was not used in the poster to influence customers?
A Catchy phrases
B. Popular influencer
C. Bright and colorful pictures
D. Bright and large yellow letter "M"
W. Serve with PASSION, for the Good of the NATION
4. What propaganda technique is used in the advertisement?
thing go
betterth
A Bandwagon
B. Name Calling
C. Card stacking
D. Glitering generality
Coca-Cola
Coke
5. What does this catchy line suggest. Drink Coca-Cola?
A It refreshes us,
B. It commands us to drink it.
6 What loaded word is used to make people strongly feel the desire to buy the product?
A Better
C It strongly forces us to try it
D. It promises us something better.
C. Things go
D Coca-cola
B. Drink
7. What propaganda technique is used in the poster?
MAY LAHAN KAI
A Transfer
B. Bandwagon
C. Card stacking
D. Glittering generality
8. What strategy is used in this advertisement?
A. Use of symbols
B. Popular endorser
C. Emotional appeal
D. Colorful llustrations
9. What propaganda technique is used in the poster?
A. Transfer
B. Bandwagon
C. Testimonial
D. Card stacking
10. Which part of the poster creates much desire to the product?
A Catchy title
B Colorful layout C. Famous endorser D. National Content

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