Do some research and find a company that has done a good job establishing brand equity. Describe which one or more of the four dimensions the company targets in its equity efforts.
Do some research and find a company that has done a good job establishing brand equity. Describe which one or more of the four dimensions the company targets in its equity efforts.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Brand Equity is the differential effect that knowing the brand name has on customer response of the product or its marketing. Young @ Rubicam's Brand Asset Evaluator measures brand strength along four consumer perception dimensions: differentiation, relevance, knowledge and esteem. Do some research and find a company that has done a good job establishing brand equity. Describe which one or more of the four dimensions the company targets in its equity efforts.
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