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Do consumers have the same or different dine-in behavior during lunch and dinner?

Do consumers have the same or different dine-in behavior during lunch and dinner?

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Do consumers have the same or different dine-in behavior during lunch and dinner?
11:00 44 9 O 35% Activity 5.pdf ACTIVITY 5 Essentials of Marketing HRM 1 2nd Semester SY 2020-2021 CASELET In the fast-food industry, one growth opportunity in the past was the introduction of the breakfast category. Fast-food companies like Jollibee and McDonald's would have a different menu for breakfast and lunch to "customize" its meal solution during these two different meal times. However, lunch and dinner menu remains the same. a. Do consumers have the same or different dine-in behavior during lunch and dinner? b. If not the same, identify the differences? c. What would you recommend to the fast-food companies in order to improve their dinner sales and seat capacity usage? ACTIVITY 5 Essentials of Marketing HRM 1 2nd Semester SY 2020-2021
Transcribed Image Text:11:00 44 9 O 35% Activity 5.pdf ACTIVITY 5 Essentials of Marketing HRM 1 2nd Semester SY 2020-2021 CASELET In the fast-food industry, one growth opportunity in the past was the introduction of the breakfast category. Fast-food companies like Jollibee and McDonald's would have a different menu for breakfast and lunch to "customize" its meal solution during these two different meal times. However, lunch and dinner menu remains the same. a. Do consumers have the same or different dine-in behavior during lunch and dinner? b. If not the same, identify the differences? c. What would you recommend to the fast-food companies in order to improve their dinner sales and seat capacity usage? ACTIVITY 5 Essentials of Marketing HRM 1 2nd Semester SY 2020-2021
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