Do consumers have the same or different dine-in behavior during lunch and dinner?

Practical Management Science
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Author:WINSTON, Wayne L.
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Do consumers have the same or different dine-in behavior during lunch and dinner?
11:00
44 9 O 35%
Activity 5.pdf
ACTIVITY 5
Essentials of Marketing
HRM 1
2nd Semester
SY 2020-2021
CASELET
In the fast-food industry, one growth opportunity in the past was the introduction of the
breakfast category. Fast-food companies like Jollibee and McDonald's would have a different
menu for breakfast and lunch to "customize" its meal solution during these two different meal
times. However, lunch and dinner menu remains the same.
a. Do consumers have the same or different dine-in behavior during lunch and dinner?
b. If not the same, identify the differences?
c. What would you recommend to the fast-food companies in order to improve their dinner
sales and seat capacity usage?
ACTIVITY 5
Essentials of Marketing
HRM 1
2nd Semester
SY 2020-2021
Transcribed Image Text:11:00 44 9 O 35% Activity 5.pdf ACTIVITY 5 Essentials of Marketing HRM 1 2nd Semester SY 2020-2021 CASELET In the fast-food industry, one growth opportunity in the past was the introduction of the breakfast category. Fast-food companies like Jollibee and McDonald's would have a different menu for breakfast and lunch to "customize" its meal solution during these two different meal times. However, lunch and dinner menu remains the same. a. Do consumers have the same or different dine-in behavior during lunch and dinner? b. If not the same, identify the differences? c. What would you recommend to the fast-food companies in order to improve their dinner sales and seat capacity usage? ACTIVITY 5 Essentials of Marketing HRM 1 2nd Semester SY 2020-2021
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