Answered: Are drive-thrus consistent with their…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Are drive-thrus consistent with their needs and lifestyles?

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INTRODUCTION

A drive-thru can refer to a type of take-out service provided by a business that allows their customers to purchase the products without leaving their cars. Under this, orders are generally placed using a microphone and picked up in person at the window. It typically has signed over the drive-through lanes for showing customers which streets are open for business.

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