Diversity, Equity, and Inclusion (DEI) is a hot topic in the news, politics, and within organizations currently.  How can DEI give a company a competitive edge? Can DEI really make a difference in the bottom line? Explain how?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Diversity, Equity, and Inclusion (DEI) is a hot topic in the news, politics, and within organizations currently.  How can DEI give a company a competitive edge? Can DEI really make a difference in the bottom line? Explain how?

 

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Step 1: Introduction

Diversity, Equity, and Inclusion (DEI) have become prominent and critical aspects of contemporary business and organizational practices. In an era characterized by a growing emphasis on social justice, equality, and fairness, DEI initiatives have risen to the forefront of discussions in the corporate world, politics, and society at large. Companies are increasingly recognizing the multifaceted advantages of fostering diverse and inclusive environments, extending beyond ethical considerations. 

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