Discuss the following points for the Ebay Company: Describe the product line your specific product is in. How do you think the line should grow, and why? How does this play a role within the larger firm? Could a BCG or Ansoff’s matrix style analysis provide any insights?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Discuss the following points for the Ebay Company:

  • Describe the product line your specific product is in. How do you think the line should grow, and why?
  • How does this play a role within the larger firm? Could a BCG or Ansoff’s matrix style analysis provide any insights?
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