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Marketing

Discuss the common benefits that come with Cross-border listings of stocks by MCS

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Discuss the common benefits that come with Cross-border listings of stocks by MCS

Expert Solution

Step 1: Understanding cross-border listing

Cross-border listing of shares or stocks refers to the process in which a company's shares are created on more than one stock exchange that is located in different countries or regions. This helps a company located in its original country to trade its stocks with other countries as well.

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