Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Discuss the common benefits that come with Cross-border listings of stocks by MCS
Expert Solution
Step 1: Understanding cross-border listing
Cross-border listing of shares or stocks refers to the process in which a company's shares are created on more than one stock exchange that is located in different countries or regions. This helps a company located in its original country to trade its stocks with other countries as well.
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