Discuss the balance between customers creating value in the short term and creating value in the long term. Choose only one option. (a) A firm promotes good corporate ethics when its managers “borrow” from the future to generate short-term profit. (b) Traditional metrics of financial success do not capture all the ways that customers create value. (c) Overpromising in order to maximise short-term customer value would not hurt customer trust. (d) Providing excellent service to the customer is a cost-free benefit to the firm.   Do not proven hand written solution

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Discuss the balance between customers creating value in the short term and creating value in the long term.

Choose only one option.

(a) A firm promotes good corporate ethics when its managers “borrow” from the future to generate short-term profit.

(b) Traditional metrics of financial success do not capture all the ways that customers create value.

(c) Overpromising in order to maximise short-term customer value would not hurt customer trust.

(d) Providing excellent service to the customer is a cost-free benefit to the firm.

 

Do not proven hand written solution

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