Discuss how your client may determine the customer cost for its service, including non-monetary costs (time, effort, and perceived risk) When considering Customer Cost, we need to understand the perceived cost of its customer’s. From a customer’s point of view, the costs involved in buying and using a service is only part of the price charged by the supplier. Related monetary and non-monetary costs make up the other costs of the service. Time Office Automation may determine their Customer Cost for its service, including monetary and non-monetary costs, depending on various factors such as: The time taken to perform the service. The costs of the parts used / needed. Labour Costs. The costs their competitors are charging, to provide a competitive rate. A call out fee, time, and money (for fuel, etc) used to drive to the customers location. Cost of shipping. Quality of service, Time Office Automation’s staff has more than 25 years of experience in the field, therefore, could justify their slightly higher price compared to their competitors because of their experience. What are some other factors that could determine the customer cost for Time Office Automation? And an example. Or what are some examples of the factors listed above? Please post your responses below

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. Discuss how your client may determine the customer cost for its service, including non-monetary costs (time, effort, and perceived risk)

When considering Customer Cost, we need to understand the perceived cost of its customer’s. From a customer’s point of view, the costs involved in buying and using a service is only part of the price charged by the supplier. Related monetary and non-monetary costs make up the other costs of the service.

Time Office Automation may determine their Customer Cost for its service, including monetary and non-monetary costs, depending on various factors such as:

The time taken to perform the service.
The costs of the parts used / needed.
Labour Costs.
The costs their competitors are charging, to provide a competitive rate.
A call out fee, time, and money (for fuel, etc) used to drive to the customers location.
Cost of shipping.
Quality of service, Time Office Automation’s staff has more than 25 years of experience in the field, therefore, could justify their slightly higher price compared to their competitors because of their experience.

What are some other factors that could determine the customer cost for Time Office Automation? And an example. Or what are some examples of the factors listed above? Please post your responses below.

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