Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
- . Discuss how buyers use price analysis and cost analysis to determine
the true price of a product
Discuss the factors that go into most pricing decisions and explain how a
procurement manager can use these to obtain the best value for their
organizations during a negotiation.
- Giving examples, discuss how a procurement manager can use a procurement positioning tool to determine mutual buyer-supplier relationships and transactional relationships.
Discuss different ways in which the public sector can ensure value for money
in the way it procures goods and services?
What are the differences between public sector procurement and private sector
procurement?
. Consider the following statement: “while there is a need for public
accountability, there is also recognition that utilizing commercial best practices
can bring improvements in performance in the public sector.” To what extent do you agree/ disagree with this statement?
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