Discuss creativity in the context of problem-solving and the brain

Ciccarelli: Psychology_5 (5th Edition)
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ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:Saundra K. Ciccarelli, J. Noland White
Chapter1: The Science Of Psychology
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Discuss creativity in the context of problem-solving and the brain

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Creativity is the ability to generate, create, or discover new ideas, solutions, and possibilities. Creative people often have intense knowledge about something, work on it for years, look at novel solutions, seek out the advice and help of other experts, and take risks. Although creativity is often associated with the arts, it is actually a vital form of intelligence that drives people in many disciplines to discover something new. Creativity can be found in every area of life, from the way one decorates their residence to a new way of understanding how a cell works.

Although psychologists have offered several definitions of creativity, probably the best definition is the one recently adapted from the three criteria that the U.S. Patent Office uses to decide whether an invention can receive patent protection (Simonton, 2012). The first criterion is originality. The idea must have a low probability. Indeed, it often should be unique. Albert Einstein’s special theory of relativity certainly satisfied this criterion. No other scientist came up with the idea.The second criterion is usefulness. The idea should be valuable or work. For example, a solution must, in fact, solve the problem. The third and last criterion is surprise. The idea should be surprising, or at least nonobvious. For instance, a solution that is a straightforward derivation from acquired expertise cannot be considered surprising even if it were original.

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