Directions: Group and classify each given words below that corresponds to each P's. Write your answers on the blank spaces inside the table provided below. MARKETING MIx Product Price Promotion Place People Example: Functionality Selling Price Sponsorship Distribution Channels Service Provided Activities Market Coverage Location Public Relations Quality Discounts Credit terms Service levels Services Appearance Employee Portrayal Customer service Message Logistics Warranty Price Matching Packaging Attitudes Payment Arrangements Media
Directions: Group and classify each given words below that corresponds to each P's. Write your answers on the blank spaces inside the table provided below. MARKETING MIx Product Price Promotion Place People Example: Functionality Selling Price Sponsorship Distribution Channels Service Provided Activities Market Coverage Location Public Relations Quality Discounts Credit terms Service levels Services Appearance Employee Portrayal Customer service Message Logistics Warranty Price Matching Packaging Attitudes Payment Arrangements Media
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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