Direction Multiple Choice 1. This refers to measure of how well customer expectation from a purchased product or service have been met a.Consumer goods b. Satisfaction c.Marketing d. Brand equity
Direction Multiple Choice 1. This refers to measure of how well customer expectation from a purchased product or service have been met a.Consumer goods b. Satisfaction c.Marketing d. Brand equity
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
Related questions
Question
Direction Multiple Choice
1. This refers to measure of how well customer expectation from a purchased product or
service have been met
a.Consumer goods
b. Satisfaction
c.Marketing
d. Brand equity
2. This is the appreciation in a brand's value from the point of view of customers.
a. Brand equity
b. Satisfaction
c.Marketing
d. Consumer goods
3 These are products whose physical characteristics are so identical, that it would be difficult,
it not impossible, to distinguish one purchased from one vendor or another
a. Brand equity
b. Consumer goods
c. Marketing
d. Primary Demand
4. It is a form of communicating or promoting the value of a product, service, or brand to the
consumers.
a Durable
b. Primary demand
c. Marketing
d. Consumer goods
5. This can used in marketing to describe the way in which a service capacity cannot be
stored for sale in the future. Services cannot be stored, saved, returned, or resold once
they have been used Once rendered to a customer, the service is completely consumed
and cannot be delivered to another customer.
a. Intangible
b. Inseparable
c.Perishable
d. Variable
6. This is the ability of manufacturers to successfully distinguish their products from other
competitors.
a. Undifferentiated goods
b. Industrial goods
c. Differentiated goods
d. Branding
7. These is more psychological, indicating prefenrences that can improve the consumer's life
condition
a. Needs
b. Demands
c. Value
d. Wants
8. These are products that are manufactures to last a long time.
a. Durable
b. Semi-durables
c. Consumable
d. Shooping goods
9. These give thier potential clietns an impression of their competence and capability to render
the service required
a. Intangible
b. Inseparable
c. Perishable
d. Variable
10. It refers to the total demand for all brands of a particular product or service
a. Latent demand
b. Current demand
c. Primary demand
d. Selective demand
11. It is the total demand in the Philippines is challenging because few accurate published
industry statistics are available.
a Demand
b. Wants
c. Value
d. Needs
12. These are goods that are purchased for personal consumption and/or for household use.
a. Branding
b. Differentiated goods
c. industrial goods
d. Undifferentiated goods
13. This is defined as physiological necessities required for human survival
a. Demands
b. Wants
c. Value
d. Needs
14. The number of people of a particular market at present that would actually purchase the
product or service offered
a. Primary demand
b. Current demand
c. Selective demand
d. Latent demand
15. It is a product whose benefit can only be used by a consumer for a short period of time,
sometimes only few minutes
a. Consumable
b. Semi-durable
c. Durable
d. Satisfaction
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 4 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.Recommended textbooks for you
Understanding Business
Management
ISBN:
9781259929434
Author:
William Nickels
Publisher:
McGraw-Hill Education
Management (14th Edition)
Management
ISBN:
9780134527604
Author:
Stephen P. Robbins, Mary A. Coulter
Publisher:
PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract…
Management
ISBN:
9781305947412
Author:
Cliff Ragsdale
Publisher:
Cengage Learning
Understanding Business
Management
ISBN:
9781259929434
Author:
William Nickels
Publisher:
McGraw-Hill Education
Management (14th Edition)
Management
ISBN:
9780134527604
Author:
Stephen P. Robbins, Mary A. Coulter
Publisher:
PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract…
Management
ISBN:
9781305947412
Author:
Cliff Ragsdale
Publisher:
Cengage Learning
Management Information Systems: Managing The Digi…
Management
ISBN:
9780135191798
Author:
Kenneth C. Laudon, Jane P. Laudon
Publisher:
PEARSON
Business Essentials (12th Edition) (What's New in…
Management
ISBN:
9780134728391
Author:
Ronald J. Ebert, Ricky W. Griffin
Publisher:
PEARSON
Fundamentals of Management (10th Edition)
Management
ISBN:
9780134237473
Author:
Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:
PEARSON