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Differentiate between a mission and a vision. Differentiate between a mission and a strategy. What is SWOT analysis? List its four elements and describe its purpose.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Differentiate between a mission and a vision.

Differentiate between a mission and a strategy.

What is SWOT analysis? List its four elements and describe its purpose.

Are strategies static or dynamic?

What are the forces that lead to this result?

Discuss the various competitive priorities and how firms use them to compete.

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