Develop an entirely new Services Concept using the New Services Development model. Ensure that the service offering retains its uniqueness and is protected from competition. Q 2) Using any services that you have experienced, apply the concept of Services Encounter Triad and the Moment of Truth. Discuss with your team members and list down the points that you would have done differently to manage the service “encounter”. Q 3) Explain the concept of Revenue focus and Yield management concept in Services. Identify at least 3 services, where you have experienced the yield management concepts being applied. Q 4) Discuss within your group and list down 10 reasons as to why Club Med should enter the Indian market and also 10 caveats as to why it should not enter the Indian market
Q 1) Develop an entirely new Services Concept using the New Services Development model. Ensure that the service offering retains its uniqueness and is protected from competition.
Q 2) Using any services that you have experienced, apply the concept of Services Encounter Triad and the Moment of Truth. Discuss with your team members and list down the points that you would have done differently to manage the service “encounter”.
Q 3) Explain the concept of Revenue focus and Yield management concept in Services. Identify at least 3 services, where you have experienced the yield management concepts being applied.
Q 4) Discuss within your group and list down 10 reasons as to why Club Med should enter the Indian market and also 10 caveats as to why it should not enter the Indian market
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