Design an effective service guarantee for a service (choose a service by yourself) with high perceived risk. Explain (a) why and how your guarantee would reduce perceived risk of potential customers and (b) why current customers would appreciate this guarantee even though they are already a customer of that firm and therefore likely to perceive lower levels of risk.
Design an effective service guarantee for a service (choose a service by yourself) with high perceived risk. Explain (a) why and how your guarantee would reduce perceived risk of potential customers and (b) why current customers would appreciate this guarantee even though they are already a customer of that firm and therefore likely to perceive lower levels of risk.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Design an effective service guarantee for a service (choose a service by yourself) with high perceived risk. Explain (a) why and how your guarantee would reduce perceived risk of potential customers and (b) why current customers would appreciate this guarantee even though they are already a customer of that firm and therefore likely to perceive lower levels of risk.
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