Describe a consumption subculture towhich you belong. How does it affectyour consumption behavior? How do marketersattempt to influence your behavior with respect tothis subculture?
Describe a consumption subculture towhich you belong. How does it affectyour consumption behavior? How do marketersattempt to influence your behavior with respect tothis subculture?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Describe a consumption subculture to
which you belong. How does it affect
your consumption behavior? How do marketers
attempt to influence your behavior with respect to
this subculture?
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