What is age segmentation?
The simplest way to adopt a demographic segment is to use age and gender factors, but there are many unusual traits that one can focus on. This segment support organizations to enhance understand customer behaviour, which in turn helps them to perform better.
Age segmentation is the process of classifying the market into segments based on age. Age is a common factor used to classify consumers. Age is a typical component used to classify consumers. It is usually combined with gender segments to develop a strong outline. There are generally accepted age groups for marketing and advertising purposes. Age plays a vital role in where and how products are marketed. For example, toys are clearly for a younger population group, but some video games also appeal to a mature audience. In the broadest sense, different ages have different values, norms, and ways of interpreting messages. Age is also helpful in determining which social platform an individual wants to use. Each social media platform has an age limit compared to others.
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