department?”  • What is Human Resource Management? – definition, what do HR professionals do, what are the major HR roles/tasks in an organization? • Why is managing human resources important (compared to other resources)

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You are to assume that you work for an organization that does not have a human resource department. The C.E.O has asked you to write a paper in support of the formation of a Human Resource department. In essence, answer the question “why should the company support the formation of a HR department?” 

• What is Human Resource Management? – definition, what do HR professionals do, what are the major HR roles/tasks in an organization?

• Why is managing human resources important (compared to other resources) 

• Contributions of HR efforts to productivity and competitiveness of companies . Provide evidence or make a case that HR programs do contribute to organizational performance 

 

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