Dental care is a growing concern in emerging markets. Jeff's Toothbrushes is an American dental appliance company that is looking to expand internationally. It currently supplies several European and Asian countries an expanding line of dental care products, including toothbrushes, toothpaste, and mouthwashes.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Dental care is a growing concern in emerging markets. Jeff's Toothbrushes is an American dental appliance company that is looking to expand internationally. It currently supplies several European and Asian countries an expanding line of dental care products, including toothbrushes, toothpaste, and mouthwashes.  

Hearing about this thing called global shift from the established Western to emerging economies, along with the growing purchasing power of the base of the pyramid, the CEO of the company has asked his senior executives to investigate the practicality of designing products for consumers in poorer regions of emerging markets; specifically, the company in looking at rural zones in Southeast Asia, notably India, as well as several sub-Saharan markets.   

On one side, several senior executives believe that if the company can develop a product line that effectively meets these customers'   health and economic circumstances, it can look forward to accelerating sales growth.  

Conversely, other senior executives argue that targeting poor people in poor areas will distract them, overly-reduce product quality standards, and waste marketing resources. Ultimately, these executives contend, no matter the awareness of the virtues of dental hygiene, struggling consumers in these markets simply can't afford their dental product.

 From the following, please identify the three statements that strengthen the argument of the senior executives advocating that developing products and expanding into the base of the pyramid market segment in emerging markets Southeast Asia and sub-Saharan Africa.

A) A European rival who makes a very competitive product hence reduces product quality when it entered the Indian market and lost market share as a result.
 
B) Jeff's Toothbrushes has successfully introduced its low-end toothpaste in India and retailers are asking for toothbrushes to fill their retail line.
 
C) Markets worldwide, particularly among emerging markets, see slowing consumption of sugary and salty snacks, with many pointing to the falling growth of candy and cookies.
 
D) Trident chewing gum has successfully introduced a "one-stick pack" in several emerging markets.
 
E) Fast-growing emerging markets scene expanding demographic of people, particularly trendsetters, who are quite concerned about the importance of dental hygiene
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