Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The presence of global food corporations like McDonald’s and KFC manifests that goods and services can transcend borders as an offshoot of the workings of the World Trade Organization. Together with that, there are multinational corporations that established factories in the Philippines. These factories offer jobs to thousands of Filipinos. Yet, some of these companies offer low salaries to their workers, and sometimes, make their workers work under hazardous conditions. These factories have also destroyed the well-being of the natural environment in some instances.
As a Filipino, was it right for the Philippines to include itself as a member of the World Trade Organization? Please explain your answer.
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