Demonstrate a knowledge of the fundamentals of e-Business. Discuss the role of e-Business in practical business applications. For each of the three classification dimensions along which e-Business scenarios can be classified (parties, objects, and time scopes), provide an original example to illustrate its application and explain how this example relates to the BOAT (Business, Organization, Architecture, Technology) aspect dimension.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Demonstrate a knowledge of the fundamentals of e-Business. Discuss the role of e-Business in practical business applications. For each of the three classification dimensions along which e-Business scenarios can be classified (parties, objects, and time scopes), provide an original example to illustrate its application and explain how this example relates to the BOAT (Business, Organization, Architecture, Technology) aspect dimension.

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