D.W. Morgan’s CEO has stated, “The iPhone is not a game changer, it’s an industry changer. It changes the way that you can interact with your customers (and) with your suppliers.” Discuss the implications of this statement. Tutorial-1_Case-1: ORGANIZATIONS MISIN Your Pocketyou run your company out of your pocket? Perhaps not entirely, but there are many functions today that can beperformed using an iPhone, BlackBerry, or other mobile handheld device. The smartphone has been called the "SwissArmy knife of the digital age." A flick of the finger turns it into a Web browser, a telephone, a camera, a music orvideo player, an e-mail and messaging machine, and for some, a gateway into corporate systems. New softwareapplications for social networking and sales force management (CRM) make these devices even more versatileCanbusiness tools.The BlackBerry has been the favored mobile handheld for business because it was optimized for e-mail andmessaging, with strong security and tools for accessing internal corporate systems. Now that's changing. Companieslarge and small are starting to deploy Apple's iPhone to conduct more of their work. For some, these handhelds havebecome necessities.Doylestown Hospital, a community medical center near Philadelphia, has a mobile workforce of 360 independentphysicians treating thousands of patients. The physicians use the iPhone 3G to stay connected around the clock tohospital staff, colleagues, and patient information. Doylestown doctors use iPhone features such as e-mail, calendar,and contacts from Microsoft Exchange ActiveSync. The iPhone allows them to receive time-sensitive e-mail alertsfrom the hospital. Voice communication is important as well, and the iPhone allows the doctors to be on call whereverthey are. Doylestown Hospital customized the iPhone to provide doctors with secure mobile access from any locationin the world to the hospital's MEDITECH electronic medical records system. MEDITECH delivers information onvital signs, medications, lab results, allergies, nurses' notes, therapy results, and even patient diets to the iPhonescreen."Every radiographic image a patient has had, every dictated report from a specialist is available on the iPhone," notesDr. Scott Levy, Doylestown Hospital's Vice President and Chief Medical Officer. Doylestown doctors also use theiPhone at the patient's bedside to access medical reference applications such as Epocrates Essentials to help theminterpret lab results and obtain medication information. Doylestown's information systems department was able toestablish the same high level of security for authenticating users of the system and tracking user activity as itmaintains with all the hospital's Web based medical records applications. Information is stored securely on thehospital's own server computer.D.W. Morgan, headquartered in Pleasanton, California, serves as a supply chain consultant and transportation andlogistics service provider to companies such as AT&T, Apple Computer, Johnson & Johnson, Lockheed Martin, andChevron. It has operations in more than 85 countries on four continents, moving critical inventory to factories that usePrepared By: AdnanSualekPage 1|2MIS203-02, Sem202Tuesday, 09th Feb-2021, 14:05 PMa just-in-time (JIT) strategy. In JIT, retailers and manufacturers maintain almost no excess on-hand inventory, relyingupon suppliers to deliver raw materials, components, or products shortly before they are needed. In this type ofproduction environment, it's absolutely critical to know the exact moment when delivery trucks will arrive.In the past, it took many phone calls and a great deal of manual effort to provide customers with such precise up-to-the-minute information. The company was able to develop a ChainLing Mobile application for its 30 drivers thatupdates shipment information, collects signatures, and provides global positioning system (GPS) locations on eachindividual box it delivers. As Morgan's drivers make their shipments, they use ChainLing to record pickups and statusupdates. When they reach their destination, they collect a signature on the iPhone screen. Data collected at each pointalong the way, including a date-stamp and timestamped GPS location pinpointed on a Google map, are uploaded tothe company's servers.The servers make the data available to customers on the company's Web site. Morgan's competitors take about 20minutes to half a day to provide proof of delivery; Morgan can do it immediately. Aedas, Sport is one of the world’sforemost designers of multipurpose sports, entertainment, and exhibition facilities. Every employee is equipped withan iPhone. Designers and architects, who work in an almost continuous stream of communication, use their iPhonecameras to take pictures of designs, models, and construction sites. They send the photos along with e-mail, textmessages, and documents around the office. And of course they use the iPhone for telephone calls. Productivity hasjumped as much as 400 percent. The iPhone has made it possible for Aedas Sport to build a large archive of visualassets without planning or extra effort. The firm sends a book with all the iPhone photos of its projects to everyprospective client to demonstrate the talent and creativity of the firm.

The implication of this statement is-

Answered: D.W. Morgan’s CEO has stated, “The…

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...