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- What do marketers mean by creating a brand personality? What examples can you come up with of uses ofbrand anthropomorphism?What are some political-legal factors/examples for the brand PUMA?How does empowerment become tied to online self-presentation and the self-as-product through a logic of branding?
- Recommend to McDonald’s in terms of communicating its new brand personality?Describe self-concept, how it is measured, and howit is used to position products.1) in your own words how does the hegomony concept relate to the poodle skirt in the 1950s? 2) in your own words, how does consumerism and brand culture relate to the poodle skirt ?