Critical Thinking Are there any potential challengesthat could arise related to the use of customer lifetimevalue (CLV) as a means of determining the allocation ofresources to current or potential customer groups? Ifso, what might these challenges be?
Critical Thinking Are there any potential challengesthat could arise related to the use of customer lifetimevalue (CLV) as a means of determining the allocation ofresources to current or potential customer groups? Ifso, what might these challenges be?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Critical Thinking Are there any potential challenges
that could arise related to the use of customer lifetime
value (CLV) as a means of determining the allocation of
resources to current or potential customer groups? If
so, what might these challenges be?
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