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Creative Homework/Short Project Assume you are an entrepreneur who is seeking funding to start up your new retail business specializing in handcrafted fair-trade artisan goods from developing and least developed countries. Customers would be able to acquire a unique product and at the same time receive a good feeling knowing that a portion of the price paid for the product would go toward the people who produced the product earning a living wage. How might you merchandise the product to provide an experience for your customers?

Creative Homework/Short Project Assume you are an entrepreneur who is seeking funding to start up your new retail business specializing in handcrafted fair-trade artisan goods from developing and least developed countries. Customers would be able to acquire a unique product and at the same time receive a good feeling knowing that a portion of the price paid for the product would go toward the people who produced the product earning a living wage. How might you merchandise the product to provide an experience for your customers?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Creative Homework/Short Project Assume you are an entrepreneur who is seeking funding to start up your new retail business specializing in handcrafted fair-trade artisan goods from developing and least developed countries. Customers would be able to acquire a unique product and at the same time receive a good feeling knowing that a portion of the price paid for the product would go toward the people who produced the product earning a living wage. How might you merchandise the product to provide an experience for your customers?
Transcribed Image Text:Creative Homework/Short Project Assume you are an entrepreneur who is seeking funding to start up your new retail business specializing in handcrafted fair-trade artisan goods from developing and least developed countries. Customers would be able to acquire a unique product and at the same time receive a good feeling knowing that a portion of the price paid for the product would go toward the people who produced the product earning a living wage. How might you merchandise the product to provide an experience for your customers?
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