Corporate strategy for a diversified or multibusiness enterprise O involves how functional strategies should be aligned with business strategies in each of the various lines of business the company is in. concerns how best to allocate resources across the departments of each line of business the company is in. ○ deals chiefly with what the strategic intent of each of its business units should be. ○ is orchestrated by midlevel managers and focuses on how to create a competitive advantage in each specific line of business the total enterprise is in. ○ is orchestrated by senior corporate executives and centers around the kinds of initiatives the company uses to establish business positions in different industries.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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Corporate strategy for a diversified or multibusiness enterprise
O involves how functional strategies should be aligned with business strategies in each of the various lines of business
the company is in.
○ concerns how best to allocate resources across the departments of each line of business the company is in.
○ deals chiefly with what the strategic intent of each of its business units should be.
○ is orchestrated by midlevel managers and focuses on how to create a competitive advantage in each specific line of
business the total enterprise is in.
○ is orchestrated by senior corporate executives and centers around the kinds of initiatives the company uses to
establish business positions in different industries.
Transcribed Image Text:Corporate strategy for a diversified or multibusiness enterprise O involves how functional strategies should be aligned with business strategies in each of the various lines of business the company is in. ○ concerns how best to allocate resources across the departments of each line of business the company is in. ○ deals chiefly with what the strategic intent of each of its business units should be. ○ is orchestrated by midlevel managers and focuses on how to create a competitive advantage in each specific line of business the total enterprise is in. ○ is orchestrated by senior corporate executives and centers around the kinds of initiatives the company uses to establish business positions in different industries.
A low-cost leader can translate its low-cost advantage over rivals into superior profit performance by
○ outproducing rivals and thus having more available units for sale.
O maintaining the present price and using the lower-cost edge to earn a higher profit margin on each unit sold.
○ underpricing rivals and attracting quality-sensitive buyers in great enough numbers.
○ spending heavily on advertising to promote its cost advantage to build strong customer loyalty.
○ going all out to use its cost advantage to capture a dominant share of the market.
Transcribed Image Text:A low-cost leader can translate its low-cost advantage over rivals into superior profit performance by ○ outproducing rivals and thus having more available units for sale. O maintaining the present price and using the lower-cost edge to earn a higher profit margin on each unit sold. ○ underpricing rivals and attracting quality-sensitive buyers in great enough numbers. ○ spending heavily on advertising to promote its cost advantage to build strong customer loyalty. ○ going all out to use its cost advantage to capture a dominant share of the market.
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