Consumer behavior deals with the decision-making processes of people who would like to purchase goods and services for consumption. It specifically deals with decisions/questions on what, why, when, and how do consumers buy, and for what reason do they buy. Given this premise, list down 5 changes in the behavior of the consumers that you have observed because of COVID-19 pandemic.

Consumer behavior deals with the decision-making processes of people who would like to purchase goods and services for consumption. It specifically deals with decisions/questions on what, why, when, and how do consumers buy, and for what reason do they buy. Given this premise, list down 5 changes in the behavior of the consumers that you have observed because of COVID-19 pandemic.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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