construct a marketing strategy for a organisation.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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construct a marketing strategy for a organisation.

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Step 1

Ans. Introduction

We should begin by investigating what precisely we mean when we utilize the term marketing strategy. By all accounts, it appears to be a genuinely clear one - an approach to framing your way to deal with your promoting and deals. However, as a general rule, it's a more intricate idea.

After looking into it further, there are a couple of helpful definitions drifting out there. One of the most valuable ones is from Investopedia, which characterizes a marketing strategy as, 'a business' general blueprint for arriving at planned purchasers and transforming them into clients of the items or administrations the business gives.'

Thus, it's about essential anticipating how you will get your organization before individuals who will purchase from it. As we'll see, there are numerous features to this interaction, with a ton of examination, readiness, and exploration.

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