Consider the three grocery stores, Murphy’s Foodliner, Ashley’s Supermarket and Quick Stop Groceries. Quick Stop Groceries is smaller than either Murphy’s Foodliner or Ashley’s Supermarket. However, Quick Stop’s convenience with faster service and gasoline for automobiles can be expected to attract some customers who currently make weekly shopping visits to either Murphy’s or Ashley’s. Assume that the transition probabilities are as follows:

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Consider the three grocery stores, Murphy’s Foodliner, Ashley’s
Supermarket and Quick Stop Groceries. Quick Stop Groceries is smaller than either
Murphy’s Foodliner or Ashley’s Supermarket. However, Quick Stop’s convenience with
faster service and gasoline for automobiles can be expected to attract some
customers who currently make weekly shopping visits to either Murphy’s or Ashley’s.
Assume that the transition probabilities are as follows:

 

To
From
Murphy's
Ashley's
Quick Stop
Murphy's Foodliner
Ashley's Supermarket
Quick Stop Groceries
0.10
0.75
0.10
0.85
0.05
0.20
0.05
0.15
0.75
a. What are the projected market shares for the 3 convenient stores?
b. With 2000 customers, which store appears to have the most loyal customers? Explain.
Transcribed Image Text:To From Murphy's Ashley's Quick Stop Murphy's Foodliner Ashley's Supermarket Quick Stop Groceries 0.10 0.75 0.10 0.85 0.05 0.20 0.05 0.15 0.75 a. What are the projected market shares for the 3 convenient stores? b. With 2000 customers, which store appears to have the most loyal customers? Explain.
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