Consider the example of a clothing manufacturer/seller who would like to differentiate its products from those of other firms. Which of the following is an example of a physical aspect that contributes to differentiating products? Select the correct answer below: A) adding the manufacturer's logo to all items in the current season's collection B) moving all manufacturing operations to the U.S. because customers have complained about the company's use of low-wage labor in other C) offering free shipping on all online orders of $75 or more D) redesigning the company's website so that customers have an easier time placing online orders
Consider the example of a clothing manufacturer/seller who would like to differentiate its products from those of other firms. Which of the following is an example of a physical aspect that contributes to differentiating products? Select the correct answer below: A) adding the manufacturer's logo to all items in the current season's collection B) moving all manufacturing operations to the U.S. because customers have complained about the company's use of low-wage labor in other C) offering free shipping on all online orders of $75 or more D) redesigning the company's website so that customers have an easier time placing online orders
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Consider the example of a clothing manufacturer/seller who would like to differentiate its products from those of other firms. Which of the following is an example of a physical aspect that contributes to differentiating products?
Select the correct answer below:
A) adding the manufacturer's logo to all items in the current season's collection
B) moving all manufacturing operations to the U.S. because customers have complained about the company's use of low-wage labor in other
C) offering free shipping on all online orders of $75 or more
D) redesigning the company's website so that customers have an easier time placing online orders
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