Consider a business idea that you know about that has failed. Take some time to research information about this business. Based upon this week’s reading, why do you think it failed? What mistakes do you think the entrepreneur made when developing this business

Consider a business idea that you know about that has failed. Take some time to research information about this business. Based upon this week’s reading, why do you think it failed? What mistakes do you think the entrepreneur made when developing this business

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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