components of a mission statement.
The given are the components of a mission statement. Please explain each briefly.
-Customers: Who are the firm’ s customers?
-Products or services: What are the firm’ s major products?
-Markets: Geographically, where does the firm compete?
-Technology: Is the firm technologically current?
-Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?
-Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
-Self-concept: What is the firm’ s distinctive competence or major competitive advantage?
-Concern for public image: Is the firm responsive to social, community, and environmental concerns?
-Concern for employees: Are employees a valuable asset of the firm?
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