Complete a Competitive Profile Matrix (CPM), use at least 12 factors and three (3) competitors, including Walmart (Walmart + two more companies). Provide analytical comments on matrix results and four (4) factors, and cite sources in the APA format.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2DYMP

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Question

Complete a Competitive Profile Matrix (CPM), use at least 12 factors and three (3) competitors, including Walmart (Walmart + two more companies). Provide analytical comments on matrix results and four (4) factors, and cite sources in the APA format. Please submit CPM in excel. Create a Market Positioning Map (MPM) for Walmart and at least its two (2) significant competitors (the same competitors that you use in CPM can be used for MPM). Discuss the consumer perception of Walmart's products, services, and marketing strategies. Provide analytical comments on matrix results and sources in the APA format. You may submit MPM in word, excel, PowerPoint, or any other form. Complete the External Factor Evaluation (EFE) matrix with ten (10) opportunities and ten (10) threats. Provide analytical comments on matrix results, three (3) options, three (3) threats, and sources in the APA format.

Activities of promoting and showcasing offerings to customers to create value. Various sectors, including hospitality, tourism, and professional services use service marketing.

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