Complete a Competitive Profile Matrix (CPM), use at least 12 factors and three (3) competitors, including Walmart (Walmart + two more companies). Provide analytical comments on matrix results and four (4) factors, and cite sources in the APA format.
Complete a Competitive Profile Matrix (CPM), use at least 12 factors and three (3) competitors, including Walmart (Walmart + two more companies). Provide analytical comments on matrix results and four (4) factors, and cite sources in the APA format. Please submit CPM in excel. Create a Market Positioning Map (MPM) for Walmart and at least its two (2) significant competitors (the same competitors that you use in CPM can be used for MPM). Discuss the consumer perception of Walmart's products,
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