Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Compare eBay’s business model to that of Amazon’s.
Expert Solution
Step 1
E-commerce is also called as electronic commerce or internet commerce, in these business activities of buying and selling of goods and services is done or conducted through the internet. In the modern world, people and large businesses prefer doing business in this way as it helps them to reach maximum audiences and also can connect with customers or people across the world virtually. E-commerce has helped the world in discovering the product in an easy way and purchasing online through online marketplaces.
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