Come up with a Comprehensive:1. Competitive Strategy2. HR policies and procedures3. Manpower Requirements4. Metrics/Performance Measures Experiential ExerciseDeveloping an HR Strategy for StarbucksWritten and copyrighted by Gary Dessler, PhD.A few years ago, Starbucks was facing serious challenges.Sales per store were stagnant or declining, and its growthrate and profitability were down. Many believed that itsintroduction of breakfast foods had diverted its "baristas"from their traditional jobs as coffee-preparation experts.McDonald's and Dunkin’ Donuts were introducing lower-priced but still high-grade coffees. Starbucks' former CEOstepped back into the company's top job. You need to helphim formulate a new direction for his company.Purpose: The purpose of this exercise is to give youexperience in developing an HR strategy, in this case, bydeveloping.one for StarbuckS.nlice Hl

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Come up with a Comprehensive: 1. Competitive Strategy 2. HR policies and procedures 3. Manpower Requirements 4. Metrics/Performance Measures

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Question

Come up with a Comprehensive:

1. Competitive Strategy

2. HR policies and procedures

3. Manpower Requirements

4. Metrics/Performance Measures

Experiential Exercise
Developing an HR Strategy for Starbucks
Written and copyrighted by Gary Dessler, PhD.
A few years ago, Starbucks was facing serious challenges.
Sales per store were stagnant or declining, and its growth
rate and profitability were down. Many believed that its
introduction of breakfast foods had diverted its "baristas"
from their traditional jobs as coffee-preparation experts.
McDonald's and Dunkin’ Donuts were introducing lower-
priced but still high-grade coffees. Starbucks' former CEO
stepped back into the company's top job. You need to help
him formulate a new direction for his company.
Purpose: The purpose of this exercise is to give you
experience in developing an HR strategy, in this case, by
developing.one for StarbuckS.nlice Hl

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