Claude just opened his store called the “Pick Me Up” in the Village Plaza, which offers an array of fresh pastries and beverages to its customers. After six months of operation and heavy promotion, Claude is experiencing slow profit margins despite his many efforts. His business life cycle is currently in its
Claude just opened his store called the “Pick Me Up” in the Village Plaza, which offers an array of fresh pastries and beverages to its customers. After six months of operation and heavy promotion, Claude is experiencing slow profit margins despite his many efforts. His business life cycle is currently in its
Growth Stage
Introductory Stage
Decline Stage
Maturity Stage
Beverage giants Pespsi and Coco-Cola has managed to maintain their market share in their respective territories and have always managed to have a healthy rivalry. Based on their comparative tactics, their advertising campaign strategies are deemed as a type of
Objective Attack
Direct Attack
Indirect Attack
Subliminal Attack
Marketing Analysts dictate that Americans are exposed to a cumulative 5.3 trillion online ad impressions each year and a daily diet of 500 million tweets, 4 billion YouTube videos, 58 million photos shared on Instagram and 4.75 billion pieces of shared content on Facebook. These are all examples of
Public Relations
Sales Promotion
Attack Advertising
Direct Marketing
Magna Motors Dealers Limited, the exclusive distributor of Hyundai vehicles in Jamaica, just launched the new Hyundai Creta sport utility vehicle (SUV). With their
Actual Product
Core Product
Augmented Product
Convenience Product
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