Choose one, which of the following best summarizes findings from the article 'Mission, Vision, and Values: What do they say?' by Cady, Wheeler, DeWolf, and Brodke?The field of business ethics has failed to find a correlation in company value statements and ethical behavior.Corporate mission, vision, and value statements are often not understood or followed by members of the organization.Corporate statements and actions are not aligned.Mission, vision, and values are the most used titles for corporate documents.Many organizational statements contain so many unique concepts that they begin to suffer from high density.

Answered: Choose one, which of the following best…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Choose one, which of the following best summarizes findings from the article 'Mission, Vision, and Values: What do they say?' by Cady, Wheeler, DeWolf, and Brodke?

The field of business ethics has failed to find a correlation in company value statements and ethical behavior.
Corporate mission, vision, and value statements are often not understood or followed by members of the organization.
Corporate statements and actions are not aligned.
Mission, vision, and values are the most used titles for corporate documents.
Many organizational statements contain so many unique concepts that they begin to suffer from high density.

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