Chapter 6 discusses family decision making and thehousehold life cycle. Many dog owners consider theirdog or dogs to be part of their family and considerthem when making purchases. Which of the familypurchase roles could a dog play in the decisionmaking process for a family vehicle?

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.