CASE STUDY: Food Lover's Market which was launched 25 years ago has evolved from a pure fresh fruit and vegetable store known as Fruit and Veg City into several brands, the latest of which serves meals. The first Johannesburg-based Food Lover's Eatery opened in Sandton last month (August 2018) at the Marc on Rivonia Road, a new shopping centre. There are 3 other Food Lover's Eateries in the Cape Town CBD selling 10 000 to 15 000 meals a day between them. With its design 2 years in the making, the Rivonia store feels like a sophisticated food deli or food hall in a major capital along the lines of Eataly, the popular open-plan food hall concept in the US. Mike Coppin, co-founded the Food Lover's Market group with his brother Brian said the quality and variety were unrivalled. He expects it will become a regular lunch destination for local businesses. "It has a strong focus on convenience in both the store design and service and is dedicated to offering a fast lunch service. We find it's working really well," said Coppin. "With world-class chefs and the highly trained team the Food Lover's eatery has already proved to be the fastest gourmet lunch offering in Sandton." The eateries offer mostly quick restaurant type food such as pizza, sushi and hot meals in locations with many office workers. "These professionals want restaurant quality food quickly and don't want to wait ages for a waiter" said Coppin. The store sits alongside a Seattle Coffee Co, a brand which the group has a 51% stake. Coppin said Seattle, which has 190 outlets wants to bring more of a food component into its offerings - items such as baguettes, croissants and sandwiches. At the moment coffee still accounts for 95% of Seattle's sales. The group's mother brand, Food Lover's Market has undergone a transformation in recent years while 80% of its offering is still fresh, Food Lover's Market also sells grocery products, detergents and other household goods giving it the feel of a supermarket but with a focus on fresh food. The group also owns the FreshStop brand with outlets at Caltex service stations. There are 285 of these outlets with another 30 planned over the next 12 months. They also have 46 market liquor outlets. The company with sales turnover in excess of R12 billion a year, 17 000 employees and 550 stores across all of its brands in South Africa, is becoming a force, giving the likes of listed groups such as Shoprite and Checkers and Woolworths competition. Food Lover's Market is one of the last few independent food retailers of scale in Africa. It’s growing its footprint across the continent with more than 124 Food Lover’s Market stores and a presence in 11 countries. Coppin said that the group was building 11 new Food Lover's Market stores before the end of the year. This weekend, one opened in Sediba Plaza and Hartbeespoort. The group also owns FVC International which is one of the largest exporters and importers of fresh produce in South Africa. The group is privately-owned, although emerging market investor Actis invested R760 million in 2015. Coppin said the market was tough at the moment with everyone fighting for market share and consumers were also feeling the pinch. "We are still the best in the fresh produce game. We are happy for our fresh produce prices to be tested against any other retailer and we are confident that no other major retailer can match us on fresh produce prices. This value driven approach also allows us to offer fantastic prices in our Food Lover's Eatery stores." The Broll South African Retail Snapshot for the second quarter of this year found that regional shopping centres research shows support for grocery supermarkets and food apparel. On the other hand, beauty salons and spas, bookstores and fine jewellery stores are under pressure with lingerie and swimwear suffering the worst year on year. The report stated the provision of "shoppertainment" activities and the ability to offer something unique are more vital than ever. QUESTIONS: Explain the characteristics of leadership as displayed by the co-owner Mike Coppin that you recognise in the Food Lover’s Market case above? “The company with sales turnover in excess of R12 billion a year, 17 000 employees and 550 stores across all of its brands in South Africa, is becoming a force, giving the likes of listed groups such as Shoprite and Checkers and Woolworths competition.” With reference to the above case, in no more than 500 words - discuss Blake and Mouton’s leadership grid.
CASE STUDY:
Food Lover's Market which was launched 25 years ago has evolved from a pure fresh fruit and vegetable store known as Fruit and Veg City into several brands, the latest of which serves meals.
The first Johannesburg-based Food Lover's Eatery opened in Sandton last month (August 2018) at the Marc on Rivonia Road, a new shopping centre. There are 3 other Food Lover's Eateries in the Cape Town CBD selling 10 000 to 15 000 meals a day between them.
With its design 2 years in the making, the Rivonia store feels like a sophisticated food deli or food hall in a major capital along the lines of Eataly, the popular open-plan food hall concept in the US.
Mike Coppin, co-founded the Food Lover's Market group with his brother Brian said the quality and variety were unrivalled. He expects it will become a regular lunch destination for local businesses.
"It has a strong focus on convenience in both the store design and service and is dedicated to offering a fast lunch service. We find it's working really well," said Coppin.
"With world-class chefs and the highly trained team the Food Lover's eatery has already proved to be the fastest gourmet lunch offering in Sandton." The eateries offer mostly quick restaurant type food such as pizza, sushi and hot meals in locations with many office workers.
"These professionals want restaurant quality food quickly and don't want to wait ages for a waiter" said Coppin. The store sits alongside a Seattle Coffee Co, a brand which the group has a 51% stake. Coppin said Seattle, which has 190 outlets wants to bring more of a food component into its offerings - items such as baguettes, croissants and sandwiches. At the moment coffee still accounts for 95% of Seattle's sales.
The group's mother brand, Food Lover's Market has undergone a transformation in recent years while 80% of its offering is still fresh, Food Lover's Market also sells grocery products, detergents and other household goods giving it the feel of a supermarket but with a focus on fresh food. The group also owns the FreshStop brand with outlets at Caltex service stations. There are 285 of these outlets with another 30 planned over the next 12 months.
They also have 46 market liquor outlets. The company with sales turnover in excess of R12 billion a year, 17 000 employees and 550 stores across all of its brands in South Africa, is becoming a force, giving the likes of listed groups such as Shoprite and Checkers and Woolworths competition. Food Lover's Market is one of the last few independent food retailers of scale in Africa. It’s growing its footprint across the continent with more than 124 Food Lover’s Market stores and a presence in 11 countries. Coppin said that the group was building 11 new Food Lover's Market stores before the end of the year. This weekend, one opened in Sediba Plaza and Hartbeespoort.
The group also owns FVC International which is one of the largest exporters and importers of fresh produce in South Africa. The group is privately-owned, although emerging market investor Actis invested R760 million in 2015. Coppin said the market was tough at the moment with everyone fighting for market share and consumers were also feeling the pinch.
"We are still the best in the fresh produce game. We are happy for our fresh produce prices to be tested against any other retailer and we are confident that no other major retailer can match us on fresh produce prices. This value driven approach also allows us to offer fantastic prices in our Food Lover's Eatery stores."
The Broll South African Retail Snapshot for the second quarter of this year found that regional shopping centres research shows support for grocery supermarkets and food apparel. On the other hand, beauty salons and spas, bookstores and fine jewellery stores are under pressure with lingerie and swimwear suffering the worst year on year. The report stated the provision of "shoppertainment" activities and the ability to offer something unique are more vital than ever.
QUESTIONS:
Explain the characteristics of leadership as displayed by the co-owner Mike Coppin that you recognise in the Food Lover’s Market case above?
“The company with sales turnover in excess of R12 billion a year, 17 000 employees and 550 stores across all of its brands in South Africa, is becoming a force, giving the likes of listed groups such as Shoprite and Checkers and Woolworths competition.”
With reference to the above case, in no more than 500 words - discuss Blake and Mouton’s leadership grid.
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