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Case Study: Cola Wars Continue: Coke and Pepsi in 2010 Perform an industry analysis (not introducing the model) using Porter's 5 forces model of the U.S. carbonated soft drink concentrate producer industry. Make sure you understand where the concentrate producers are in the overall supply chain that stretches from raw materials to end consumers. In terms of timing, focus your analysis around the year 2009-2010 rather than today, 2022. 1. For each force, answer whether it is low, medium, or high in intensity. Cite key evidence from the case for your answer - do not list everything, just the most important point or two that supports answer. 2. Think dynamically-what Force is changing the most? Is it increasing or decreasing? This is where you should consider the trends from 2000 up until today. 3. Based on your 5 Forces analysis, how attractive is the concentrate producer industry? In other words, how profitable is this industry? Reflect on Exhibit 4 if you need to.

Case Study: Cola Wars Continue: Coke and Pepsi in 2010 Perform an industry analysis (not introducing the model) using Porter's 5 forces model of the U.S. carbonated soft drink concentrate producer industry. Make sure you understand where the concentrate producers are in the overall supply chain that stretches from raw materials to end consumers. In terms of timing, focus your analysis around the year 2009-2010 rather than today, 2022. 1. For each force, answer whether it is low, medium, or high in intensity. Cite key evidence from the case for your answer - do not list everything, just the most important point or two that supports answer. 2. Think dynamically-what Force is changing the most? Is it increasing or decreasing? This is where you should consider the trends from 2000 up until today. 3. Based on your 5 Forces analysis, how attractive is the concentrate producer industry? In other words, how profitable is this industry? Reflect on Exhibit 4 if you need to.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Case Study: Cola Wars Continue: Coke and Pepsi in 2010 Perform an industry analysis (not introducing the model) using Porter's 5 forces model of the U.S. carbonated soft drink concentrate producer industry. Make sure you understand where the concentrate producers are in the overall supply chain that stretches from raw materials to end consumers. In terms of timing, focus your analysis around the year 2009-2010 rather than today, 2022. 1. For each force, answer whether it is low, medium, or high in intensity. Cite key evidence from the case for your answer - do not list everything, just the most important point or two that supports answer. 2. Think dynamically-what Force is changing the most? Is it increasing or decreasing? This is where you should consider the trends from 2000 up until today. 3. Based on your 5 Forces analysis, how attractive is the concentrate producer industry? In other words, how profitable is this industry? Reflect on Exhibit 4 if you need to.
Transcribed Image Text:Case Study: Cola Wars Continue: Coke and Pepsi in 2010 Perform an industry analysis (not introducing the model) using Porter's 5 forces model of the U.S. carbonated soft drink concentrate producer industry. Make sure you understand where the concentrate producers are in the overall supply chain that stretches from raw materials to end consumers. In terms of timing, focus your analysis around the year 2009-2010 rather than today, 2022. 1. For each force, answer whether it is low, medium, or high in intensity. Cite key evidence from the case for your answer - do not list everything, just the most important point or two that supports answer. 2. Think dynamically-what Force is changing the most? Is it increasing or decreasing? This is where you should consider the trends from 2000 up until today. 3. Based on your 5 Forces analysis, how attractive is the concentrate producer industry? In other words, how profitable is this industry? Reflect on Exhibit 4 if you need to.
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