Case A: Social media has been very active in terms of spreading the word about practically anything andeverything. As a budding entrepreneur, how can you take advantage of this trend to churn outpotential business opportunities?Case B: A contractor of a fast food giant failed to deliver the expected output of an inventory systemsupgrade. This resulted in more than 70 branches closing due to inventory problems. Itcompromised the sales for the month. What do you think were the potential opportunitiesopened up to other players in the fast food industry?Case C: In order to prevent the Covid-19 from entering the Philippines, airports and other entry pointsall over the country have been provided with digital thermoscanners to detect feverish personscoming in from countries affected by the virus. However, there is no guarantee that the countrywould be virus-free for a long time despite the state-of-the-art equipment that the authoritieshave been using. What do you think are the opportunities presented by this threatening?Case BCase CQuestionCase A2.3.I.What is the marketproblem?1.4. a)5. a)6. a)ILGive threeopportunities thatwill address theb)b)b)problemc)c)c)

The present market problem and three business opportunity that can be addressed in the above three…

Answered: Case A: Social media has been very…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Suppose you are a customer relationship manager in a company. Imagine you want to change the company's current social media strategy. 1) How do you change and advertise your social media marketing strategies for your business? Which social media tools do you prefer? What kind of social media page are you opening and which photos will you use? 2) What products and services will you advertise on social media? 3) How would you define your target audience on social media? 4) How do you measure your effectiveness on social media? 5) Which companies or people will you follow? 6) What marketing strategies will you use to increase the number of followers? 7) What customer relationship management strategies will you use to outperform your competitors on social media?
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Tufte's argument that the space shuttle Challenger disaster was a direct result of the poorly displayed information. This example of the possible consequences of poor data display is certainly extreme. But similarly, poor data displays are an everyday occurrence in many organizations in the world and lead to mistakes; missed opportunities; and the loss of time, money, and sometimes, life or limb. the development of new ways of visualizing information is an active and exciting area of current research. However, to properly and effectively apply these new methods, one must first develop an awareness of where and how information is currently being displayed badly. Find an example of a poor information display that is currently in use in a business organization. This can be a chart that doesn't include all the information needed to draw a correct conclusion from the data presented, one that hides the important information behind a clutter of irrelevant data, one that forces incorrect…

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