CASE 4: With the merger between Gojek and Tokopedia - two of Indonesia's unicorns, it will create a new financial technology giant that will seek to monetize relationships with its combined customer base. 1. From the perspective of vertical integration and diversification, how do you consider GoTo as the new form of Gojek and Tokopedia post-merger? 2. From the perspective of strategic alliances and M&A, how do you consider GoTo as the new form of Gojek and Tokopedia post-merger? 3. What is your analysis and opinion about the above statement of creating a new financial technology giant? Key point: fintech vs techfin 4. Find possible organizational inertia inside new GoTo management and give example

CASE 4: With the merger between Gojek and Tokopedia - two of Indonesia's unicorns, it will create a new financial technology giant that will seek to monetize relationships with its combined customer base. 1. From the perspective of vertical integration and diversification, how do you consider GoTo as the new form of Gojek and Tokopedia post-merger? 2. From the perspective of strategic alliances and M&A, how do you consider GoTo as the new form of Gojek and Tokopedia post-merger? 3. What is your analysis and opinion about the above statement of creating a new financial technology giant? Key point: fintech vs techfin 4. Find possible organizational inertia inside new GoTo management and give example

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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