Can you help me do the analysis of TOWS Matrix? This is my TWOS table and please explain every points in details. Please also provide in-text citations and references too. Please expain in 800 words. I also provide you a sample in image how to do so you can take a reference from there. Please make sure to check the sample because the answer you just provided for me is not like from the sample. Sheng Siong Singapore Opportunities Threats Strengths SO: 1. Since Sheng Siong is already a strong brand recognition, it can expand product offerings to attract more customers (S1, O1) 2. Develops new features for an existing Sheng Siong app to keep the update and follow the trends of products with technology advancements (S4, S5 and O2) 3. As Sheng Siong is recognized as a strong brand, it is easier to expand retail network in Singapore by opening new stores in central areas (S1, O4) 4. It is easy to do international expansion because of Sheng Siong’s brand recognition (S1, O3) ST: 1. With an increment in intensity of competition amongst the rivals and Sheng Siong having a strong branding with a high brand awareness can still appeal to the target market with ease (S1, T1) 2. Implementing a promotional strategy and offer competitive pricing to match customers’ preferences and shopping behaviours (S4, T2) Weaknesses WO: 1. Sheng Siong being a supermarket retailer, can come up with their own signature sustainable products to penetrate the market of customers looking for more range of products and services (W4, O1) 2. Expand the retail network in Singapore by opening new store in heartland areas or in shopping malls and offering more products and services to attract customers and overcome the limited range of offerings compared to other supermarkets (W4, O1, O4) WT: 1. Diversify the sources of supplies and invest in supply chain management to mitigate the impact of fluctuations in commodity prices and supply chain disruptions, while also enhancing customer satisfaction by addressing the issues raised in customer dissatisfaction reviews.

Can you help me do the analysis of TOWS Matrix? This is my TWOS table and please explain every points in details. Please also provide in-text citations and references too. Please expain in 800 words. I also provide you a sample in image how to do so you can take a reference from there. Please make sure to check the sample because the answer you just provided for me is not like from the sample. Sheng Siong Singapore Opportunities Threats Strengths SO: 1. Since Sheng Siong is already a strong brand recognition, it can expand product offerings to attract more customers (S1, O1) 2. Develops new features for an existing Sheng Siong app to keep the update and follow the trends of products with technology advancements (S4, S5 and O2) 3. As Sheng Siong is recognized as a strong brand, it is easier to expand retail network in Singapore by opening new stores in central areas (S1, O4) 4. It is easy to do international expansion because of Sheng Siong’s brand recognition (S1, O3) ST: 1. With an increment in intensity of competition amongst the rivals and Sheng Siong having a strong branding with a high brand awareness can still appeal to the target market with ease (S1, T1) 2. Implementing a promotional strategy and offer competitive pricing to match customers’ preferences and shopping behaviours (S4, T2) Weaknesses WO: 1. Sheng Siong being a supermarket retailer, can come up with their own signature sustainable products to penetrate the market of customers looking for more range of products and services (W4, O1) 2. Expand the retail network in Singapore by opening new store in heartland areas or in shopping malls and offering more products and services to attract customers and overcome the limited range of offerings compared to other supermarkets (W4, O1, O4) WT: 1. Diversify the sources of supplies and invest in supply chain management to mitigate the impact of fluctuations in commodity prices and supply chain disruptions, while also enhancing customer satisfaction by addressing the issues raised in customer dissatisfaction reviews.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

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Can you help me do the analysis of TOWS Matrix? This is my TWOS table and please explain every points in details. Please also provide in-text citations and references too. Please expain in 800 words.

I also provide you a sample in image how to do so you can take a reference from there. Please make sure to check the sample because the answer you just provided for me is not like from the sample.

Sheng Siong Singapore

Opportunities

Threats

Strengths

SO:

1. Since Sheng Siong is already a strong brand recognition, it can expand product offerings to attract more customers (S1, O1)

2. Develops new features for an existing Sheng Siong app to keep the update and follow the trends of products with technology advancements (S4, S5 and O2)

3. As Sheng Siong is recognized as a strong brand, it is easier to expand retail network in Singapore by opening new stores in central areas (S1, O4)

4. It is easy to do international expansion because of Sheng Siong’s brand recognition (S1, O3)

ST:

1. With an increment in intensity of competition amongst the rivals and Sheng Siong having a strong branding with a high brand awareness can still appeal to the target market with ease (S1, T1)

2. Implementing a promotional strategy and offer competitive pricing to match customers’ preferences and shopping behaviours (S4, T2)

Weaknesses

WO:

1. Sheng Siong being a supermarket retailer, can come up with their own signature sustainable products to penetrate the market of customers looking for more range of products and services (W4, O1)

2. Expand the retail network in Singapore by opening new store in heartland areas or in shopping malls and offering more products and services to attract customers and overcome the limited range of offerings compared to other supermarkets (W4, O1, O4)

WT:

1. Diversify the sources of supplies and invest in supply chain management to mitigate the impact of fluctuations in commodity prices and supply chain disruptions, while also enhancing customer satisfaction by addressing the issues raised in customer dissatisfaction reviews.

Transcribed Image Text:TOWS Matrix Shopee Opportunities Singapore Strength SO: 1. Word of mouth as brand awareness is already high to help into expansion (S1, 03) 2. Develop new feature for the existing apps such as Al, to keep up with the trends of technology advancement (S4, S6, 04) 3. With an increasing trend of growth in the market size of online retailing for both buyer and sellers, Shopee can appeal to this new group easily with their high brand awareness and strong brands (S1, S2, 01) Weakness Wo: Shopee being an eCommerce online retailer, can come up with their own signature sustainable products to penetrate the market of customers looking for sustainability. (W1, W3, O2, 01) 2. Shopee can capitalize the technology advancement to tackle the current weakness where during sales, Shopee's website will tend to face a down time due to the large traffic of users. (W4, 04) Threats ST: 1. Implement a strong anti-cyber-attack application to deter hackers (S6, T5) 2. Implementing a promotional strategy and collaboration with physical stores to entice consumers to browse at physical stores and purchase through Shopee. (S3, S5, T4) 3. With an increment in intensity of competition amongst the rivals and Shopee having a strong branding with a high brand awareness can still appeal to the target market with ease. (S1, S2, T1) WT: Table 1: TOWS Matrix 1. Implement strategies to punish sellers that sells counterfeit goods, scamming of buyers to help differentiate themselves with the increment in intensity of competition amongst Shopee's competitors (W2, W3, T1) Investing in collaboration with physical stores to attract potential consumers moving away from online retailing after pandemic (W3, T4) Analysis of TOWS Matrix (Selected Options) TOWS Matrix is used to examine relationships between internal and external factors, finding out how they influence each other, allowing the company to gain an insight of how they can use their strength to take advantage of the market opportunities or correcting important weaknesses to counter against potential external threats. Based on the TOWS Matrix, the strategic options that was adopted was firstly, Shopee can consider developing new features on their website or application such as AI, with the help of new technological advancement and having a strong technology development team [SO2: S4,S6,04] to ease and deter the down time during their many sales period such as 10.10, 11.11 sales [WO2: W4,04], or the AI that was implemented can be used to be focused on customer service where automated responses can be used to help with customer services. This helps improve the fluency of the website or mobile application. Some examples of AI that can be implemented would be using "Things Translator" by Dan Motzenbecker where it allows users to scan an item and the AI will tell you what item it is, it is useful for its users in cases like, recommendations from friends but they themselves are unsure of what the item is called, or looking at a item while they are overseas and are interested in buying but unable to due to the size of the item or the name of the item in their language, they can scan the item through Shopee and order it online while they are back at home. Additionally, with Shopee being at the top of eCommerce online retailing in the industry and having a strong brand with high awareness Shopee can consider implementing selling house brand product on their website to help gain a competitive edge and differentiation from their competitors, and with an increment in consumers looking for sustainable products, Shopee can consider implementing and creating a unique signature product to sell on their own online retailing website. [WO1: W1, W3, 02, 01] Even with the increment in intensity between the competitors and Shopee, and Shopee decided to sell sustainable products of their own brands and differentiating themselves with their competitors, Shopee's strong branding and high brand awareness will contributing to the success of the product as consumers tends to also look for brands that they can trust. [ST3: S1, S2, T1] Some sustainable products that Shopee could consider selling are, T-Shirts made from natural, organic, and biodegradable options such as organic cotton, TENCEL Lyocell. (Batista 2022) With a strong promotional strategy, one promotional strategy that Shopee can consider utilizing would be to target the market of consumers moving away from online shopping to traditional shopping of browsing at physical stores. The promotional strategy would be to partner up with brands that have their own physical stores and at the same time being a seller in Shopee. Brands such as Logitech, Razer, or clothing brands such as Zenzi whom is a seller at Shopee (Figure 1) and having a physical store in Singapore (Figure 2). [WT2: W3, T4] Reasons that Singaporeans will revert back to traditional shopping was, having the ability to touch and feel the product and accessing the size and fits before purchasing (Singapore Business Review 2022) As such, collaborating with brands such as Zenzi, and coming up with promotional strategy like allowing the consumers to still visit physical store to look and feel the materials of the product and purchasing it online through Shopee. [ST2: S3, S5, T4].

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Can you help me to write proposed business strategy for Sheng Siong Supermarket Singapore which is based on TWOS analysis that you wrote? Identify the appropriate business strategy using Porter's generic strategies and Miles and Snow's framework. Please also provide in-text citations and references too. Please expain in 300 words.

I also provide you a sample in image how to do so you can take a reference from there. Please make sure to check the sample I provided as an image before you start.

Transcribed Image Text:Proposed Business Strategy Porter's Generic Strategy Broad Narrow Cost Leadership Differentiation Cost Focus Cost Focus Differentiation Focus Differentiation The proposed strategy is based on the TOWS strategic options explained above, as the options mentioned above there is a common thread of differentiation amongst its competitors. Differentiation such as implementing AI to help with the function ability of the website and mobile application, keeping up with the growth of technology [SO2: S4, S6, 04] Additionally, the other differentiation mentioned above was starting their own brand product and selling it on their own online retail. [ST3: S1, S2, T1] These strategic options selected conforms to Porter's generic strategy of broad differentiation as it differentiates Shopee's product and service offering from competitors that appeals to a broad spectrum of buyers, increasing size in overall target market, and consumers looking for sustainable products to buy. Broad differentiation is when the target market is of a broad cross-section, having the ability to offer consumers services or product that are different from what the competitors are offering, having a service or product that emphasis on differentiation features, leading to high traffic and conversion for the website. However, constant innovation is required to stay ahead of imitative competitors. With the implementation of AI will allow Shopee to be differentiated from their competitors as Shopee offers a service that is convenient to their users, the easier it is for the users to get information and complete the purchase process, the happier the users will be (Burns 2020). This differentiation strategy helps Shopee's brand to be known as a convenient and user Jie Cheng Chiang https://www.forbes.com/sites/steph friendly, positive Corporate Social Responsibility (CSR) with the new house brand sustainable products that they sell. The convenience that Shopee's services will provide will help sustain consumer's brand loyalty as they are unable to do it with the competitor's services. As they are already the top brand in the industry, they can leverage and start a change to stay at the top by implementing new differentiating services or products that are not being offered by their competitors.

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