Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Can u tell me recommendations for these weaknesses for starbucks
![Paragraph
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Voice
Se
Weakness of Starbucks
Business could be affected by regional or global health pandemics.
Starbucks has high price points that maximize profit margins but reduce the
affordability of its products.
• Starbucks products are easily replicated. Small local competitors, for
example, could create drinks that are similar to but not identical to the
company'sitems. Even their cafés have a similar vibe and design to the
company's.
• European Tax Avoidance: It has been involved in a few scandals as a result
of its tax avoidance in the UK. It was discovered during the inquiry that
it had not paid tax on its £1.3 billion in revenue in the three years before
2012
SWOT ANALYSIS](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fe65a8198-e3aa-4c27-aced-ab502121bc64%2Fb3342826-25ea-4ec9-a7a9-a439b69a3289%2Fzddr3qg_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Paragraph
Styles
Editing
Voice
Se
Weakness of Starbucks
Business could be affected by regional or global health pandemics.
Starbucks has high price points that maximize profit margins but reduce the
affordability of its products.
• Starbucks products are easily replicated. Small local competitors, for
example, could create drinks that are similar to but not identical to the
company'sitems. Even their cafés have a similar vibe and design to the
company's.
• European Tax Avoidance: It has been involved in a few scandals as a result
of its tax avoidance in the UK. It was discovered during the inquiry that
it had not paid tax on its £1.3 billion in revenue in the three years before
2012
SWOT ANALYSIS
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