(c) Test the significance of position of advertisement effects with a 05. F= 149.14, p-value = less than .001%3B HO: position of the ads is important reject (d) Make pairwise comparisons of the morning, afternoon, and evening times by using Tukey simultaneous 95 percent confidence intervals. (Round your answers to 2 decimal places. Negative amounts should be indicated by a minus sign.) Tukey g.05 =3.53, MSE = 8.917 uM - µA uM-pE µA - pE (e) Make pairwise comparisons of the four ad positions by using Tukey simultaneous 95 percent confidence intervals. (Round your answers to 2 decimal places. Negative amounts should be indicated by a minus sign.) p1-p2 u1- p3 u1 - p4 μ2-μ3 μ2-μ4 u3 - p4

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### Analysis of Advertisement Position and Time Effects

**(c) Significance Test of Advertisement Position**

To test the significance of advertisement position effects with a significance level of α = 0.05:

- **F statistic:** 149.14
- **p-value:** Less than 0.001
- **Decision:** Reject the null hypothesis
- **Conclusion:** The position of the ads is important.

**(d) Pairwise Comparisons Using Tukey's Method for Time of Day**

Make pairwise comparisons of the morning, afternoon, and evening times using Tukey simultaneous 95% confidence intervals. Negative amounts should be indicated by a minus sign. Round your answers to two decimal places.

- **Tukey q:** 3.53
- **Mean Square Error (MSE):** 8.917

Comparisons:
- \( \mu_M - \mu_A = \) [Blank]
- \( \mu_M - \mu_E = \) [Blank]
- \( \mu_A - \mu_E = \) [Blank]

**(e) Pairwise Comparisons Using Tukey's Method for Advertisement Positions**

Make pairwise comparisons of the four ad positions using Tukey simultaneous 95% confidence intervals. Negative amounts should be indicated by a minus sign. Round your answers to two decimal places.

Comparisons:
- \( \mu_1 - \mu_2 = \) [Blank]
- \( \mu_1 - \mu_3 = \) [Blank]
- \( \mu_1 - \mu_4 = \) [Blank]
- \( \mu_2 - \mu_3 = \) [Blank]
- \( \mu_2 - \mu_4 = \) [Blank]
- \( \mu_3 - \mu_4 = \) [Blank]

**(f) Maximizing Consumer Response**

Identify which time of day and advertisement position maximizes consumer response. Compute a 95% (individual) confidence interval for the mean number of calls placed for this optimal time and ad position. Round your answers to two decimal places.

- **Confidence Interval:**
  - Lower Bound: [Blank]
  - Upper Bound: [Blank]
Transcribed Image Text:### Analysis of Advertisement Position and Time Effects **(c) Significance Test of Advertisement Position** To test the significance of advertisement position effects with a significance level of α = 0.05: - **F statistic:** 149.14 - **p-value:** Less than 0.001 - **Decision:** Reject the null hypothesis - **Conclusion:** The position of the ads is important. **(d) Pairwise Comparisons Using Tukey's Method for Time of Day** Make pairwise comparisons of the morning, afternoon, and evening times using Tukey simultaneous 95% confidence intervals. Negative amounts should be indicated by a minus sign. Round your answers to two decimal places. - **Tukey q:** 3.53 - **Mean Square Error (MSE):** 8.917 Comparisons: - \( \mu_M - \mu_A = \) [Blank] - \( \mu_M - \mu_E = \) [Blank] - \( \mu_A - \mu_E = \) [Blank] **(e) Pairwise Comparisons Using Tukey's Method for Advertisement Positions** Make pairwise comparisons of the four ad positions using Tukey simultaneous 95% confidence intervals. Negative amounts should be indicated by a minus sign. Round your answers to two decimal places. Comparisons: - \( \mu_1 - \mu_2 = \) [Blank] - \( \mu_1 - \mu_3 = \) [Blank] - \( \mu_1 - \mu_4 = \) [Blank] - \( \mu_2 - \mu_3 = \) [Blank] - \( \mu_2 - \mu_4 = \) [Blank] - \( \mu_3 - \mu_4 = \) [Blank] **(f) Maximizing Consumer Response** Identify which time of day and advertisement position maximizes consumer response. Compute a 95% (individual) confidence interval for the mean number of calls placed for this optimal time and ad position. Round your answers to two decimal places. - **Confidence Interval:** - Lower Bound: [Blank] - Upper Bound: [Blank]
**ANOVA Analysis of Telemarketing Response Rates Based on Time of Day and Advertisement Position**

A telemarketing firm conducted a study to understand how two factors affect responses to television advertisements. The first factor is the time of day the ad is aired, while the second is the ad's position within the hour. Data is collected based on the number of calls to an 800 number after a sample broadcast.

### Telemarketing Data Table

#### Time of Day vs. Position of Advertisement
- **10:00 (Morning)**
  - On the Hour: 42, 37, 41
  - On the Half-Hour: 36, 38, 38
  - Early in Program: 62, 64, 64
  - Late in Program: 51, 48, 47

- **4:00 (Afternoon)**
  - On the Hour: 60, 58, 60
  - On the Half-Hour: 60, 55, 56
  - Early in Program: 85, 80, 81
  - Late in Program: 60, 67, 66

- **9:00 (Evening)**
  - On the Hour: 102, 99, 97
  - On the Half-Hour: 96, 91, 92
  - Early in Program: 127, 120, 126
  - Late in Program: 105, 101, 107

### ANOVA: Two-Factor with Replication

#### Summary
- **Count**: 3 for each time block
- **Sum and Average Responses**:
  - **Morning**: Sum = 575, Average = 47.92
  - **Afternoon**: Sum = 799, Average = 66.58
  - **Evening**: Sum = 1279, Average = 106.58
  - **Total Average**: 73.72

- **Variance**:
  - **Morning**: 16.58
  - **Afternoon**: 132.45
  - **Evening**: 106.58
  - **Total Variance**: 625.03

### ANOVA Output

- **Source of Variation**
  - Sample: SS = 21506.89, df = 2, MS = 10780
Transcribed Image Text:**ANOVA Analysis of Telemarketing Response Rates Based on Time of Day and Advertisement Position** A telemarketing firm conducted a study to understand how two factors affect responses to television advertisements. The first factor is the time of day the ad is aired, while the second is the ad's position within the hour. Data is collected based on the number of calls to an 800 number after a sample broadcast. ### Telemarketing Data Table #### Time of Day vs. Position of Advertisement - **10:00 (Morning)** - On the Hour: 42, 37, 41 - On the Half-Hour: 36, 38, 38 - Early in Program: 62, 64, 64 - Late in Program: 51, 48, 47 - **4:00 (Afternoon)** - On the Hour: 60, 58, 60 - On the Half-Hour: 60, 55, 56 - Early in Program: 85, 80, 81 - Late in Program: 60, 67, 66 - **9:00 (Evening)** - On the Hour: 102, 99, 97 - On the Half-Hour: 96, 91, 92 - Early in Program: 127, 120, 126 - Late in Program: 105, 101, 107 ### ANOVA: Two-Factor with Replication #### Summary - **Count**: 3 for each time block - **Sum and Average Responses**: - **Morning**: Sum = 575, Average = 47.92 - **Afternoon**: Sum = 799, Average = 66.58 - **Evening**: Sum = 1279, Average = 106.58 - **Total Average**: 73.72 - **Variance**: - **Morning**: 16.58 - **Afternoon**: 132.45 - **Evening**: 106.58 - **Total Variance**: 625.03 ### ANOVA Output - **Source of Variation** - Sample: SS = 21506.89, df = 2, MS = 10780
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