business through television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online Audience per advertisement 100000 18000 40000 Cost per advertisement 1800 300 600 Maximum media usage 12 18 12 To ensure a balanced use of advertising media, radio advertisements must not exceed
Temax realtor company advertises for its business through television, radio,
and online. Audience estimates, costs, and maximum media usage limitations are as
shown:
Constraint Television Radio Online
Audience per
advertisement 100000 18000 40000
Cost per
advertisement 1800 300 600
Maximum
media usage 12 18 12
To ensure a balanced use of advertising media, radio advertisements must not exceed
50% of the total number of advertisements authorized. In addition, television should
account for at least 10% of the total number of advertisements authorized.
1. If the promotional budget is limited to $17600, how many commercial messages
should be run on each medium to maximize total audience contact? What is the
allocation of the budget among the three media, and what is the total audience
reached?
2. By how much would audience contact increase if an extra $100 were allocated to
the promotional budget
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