or the radio. Assuming an ad costs $300 in the Sun, $550 on the TV, anc $130 on the radio, which media vehicle has the highest efficiency and what is the corresponding weighted CPM? # of Pct. In impressions Target Mkt. Gainesville 1000 35% Sun TV channel 1500 60% Radio 650 27% station

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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channel or the radio. Assuming an ad costs $300 in the Sun, $550 on the TV, and
$130 on the radio, which media vehicle has the highest efficiency and what is the
corresponding weighted CPM?
# of
Pct. In
impressions Target Mkt.
Gainesville
1000
35%
Sun
TV channel
1500
60%
Radio
650
27%
station
Radio Station, $740.74
O TV Channel, $611.11
Gainesville Sun, $857.14
Gainesville Sun, $300.00
O TV Channel, $866.67
Transcribed Image Text:channel or the radio. Assuming an ad costs $300 in the Sun, $550 on the TV, and $130 on the radio, which media vehicle has the highest efficiency and what is the corresponding weighted CPM? # of Pct. In impressions Target Mkt. Gainesville 1000 35% Sun TV channel 1500 60% Radio 650 27% station Radio Station, $740.74 O TV Channel, $611.11 Gainesville Sun, $857.14 Gainesville Sun, $300.00 O TV Channel, $866.67
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