Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Write brief notes on marketing mix and
Expert Solution

Introduction
Company is a legal entity which helps customers to solve their problems and shareholders to earn higher returns. There are multiple departments and functions going on in any company like marketing, finance, operations, etc.
Marketing is basically the process of creating exchange with customers. It is a primary activity for any company made by putting customers in the centre of decision making.
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