Brandon Production is a small firm focused on the assembly and sale of custom computers. The firm is facing stiff competition from low-priced alternatives, and is looking at various solutions to remain competitive and profitable. Current financials for the firm are shown in the table below. In the first option, marketing will increase sales (and costs) by 50%. The next option is Vendor (Supplier) changes, which would result in a decrease of 12% in the cost of inputs. Finally, there is an OM option, which would reduce production costs by 25%. Business Function Current Value Cost of Inputs $50,000 Production Costs $30,000 Revenue $83,000 Which of the options would you recommend to the firm if it can only pursue one option? In addition, briefly comment on the feasibility and contribution of each option.,

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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Brandon Production is a small firm focused on the assembly and sale of custom computers.
The firm is facing stiff competition from low-priced alternatives, and is looking at various
solutions to remain competitive and profitable. Current financials for the firm are shown in the
table below. In the first option, marketing will increase sales (and costs) by 50%. The next option
is Vendor (Supplier) changes, which would result in a decrease of 12% in the cost of inputs.
Finally, there is an OM option, which would reduce production costs by 25%.
Business Function Current Value
Cost of Inputs $50,000
Production Costs $30,000
Revenue $83,000
Which of the options would you recommend to the firm if it can only pursue one option? In
addition, briefly comment
on the feasibility and contribution of each option.
Transcribed Image Text:Brandon Production is a small firm focused on the assembly and sale of custom computers. The firm is facing stiff competition from low-priced alternatives, and is looking at various solutions to remain competitive and profitable. Current financials for the firm are shown in the table below. In the first option, marketing will increase sales (and costs) by 50%. The next option is Vendor (Supplier) changes, which would result in a decrease of 12% in the cost of inputs. Finally, there is an OM option, which would reduce production costs by 25%. Business Function Current Value Cost of Inputs $50,000 Production Costs $30,000 Revenue $83,000 Which of the options would you recommend to the firm if it can only pursue one option? In addition, briefly comment on the feasibility and contribution of each option.
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